There are many arsenal tools of a Small Business, but by far the greatest is the Business Website. Without a business website for The Small Businessman it can be very difficult to reach your fullest growth potential. There are many benefits locked inside your business website. The key is to find them and unlock your websites potential to be a money making machine for your business. See if these 5 power tools can unlock the potential that’s inside your website.Tool 1. The Small Business Website Can Be Designed & Structured To Build BusinessThe structure of a Small Business Website can be designed to bring a focus to what’s important to you company and to bring you more business. Using proper placement of things like opt-in forms, videos, picture images, pop-up pages, landing pages, color palettes, Facebook & Twitter shares & survey forms can not only make you website fun & exciting to see visually, but it can also move and flow traffic to different pages of your website. Website design & structure can lead customers to buying shopping carts, that can boost sales. Large images on a photographer or artist website can help to showcase work better. The right placement of color on your web pages can turn the attention of your customers and highlight sales, a special discount coupon, or a survey form you desire your customer to fill out. What ever strategies you decide to use, make sure as you are designing your website with a little more thought about website design & structure to bring business.Tool 2. The Small Business Website Is Your VoiceThe Small Business Website is the primary tool to share the voice of your company. Your business website should be from your point of view. How or What your company… Thinks? Feels? Wishes? Desires? So how do you accomplish all of this in one website? Through CONTENT! Content Management is your voice. Sometimes on a website it is design with a blogging system that allows you to post content regularly which helps generate a following or leads. For businesses like MLM’s, Direct Sales, or Service Businesses, blogging has a very inexpensive starting cost with a high return value. Share the voice of your business with the world and watch the financial benefits follow.Tool 3. The Small Business Website Can Be A Leverage ToolWhen you have a small business, using your website to leverage or give your business the upper hand over competition is a high priority. There are statistics by Google that show 66% of Small Business do not have a business website. OK… Breathe & Meditate on this for a moment… Ready? What this statistic is saying, is only 44% of people in your industry have a website that is in front of buying customers each day. So if you have a product like Organic Skin Care, or a specialized service for example Immigration Law, then you can see how a business website can almost immediately increase your leveraging power. And remember to use your VOICE… ie CONTENT for more leveraging power. Tool 4. The Small Business Website Can Establish You As The Expert & AuthorityNow that you know only a small percentage of people have a small business website in your industry, it’s easier to recognized how powerful a website can be, and how this can set you as the expert or authority in your industry. Posting articles on your website puts your company’s name in front of your customers or clients. In your article, give your potential customers information that is helpful to them. Provide information that helps them to make a better buying decision on products. All of these things establishes your small business as an authority and you as the expert. Each week by sharing vital nuggets and segments of key reviews, potential customer & prospects look to your business for critical answers.Tool 5. The Small Business Website Can Be The Ultimate Advertising BillboardMost small business have little to no advertising dollars. So one of the best and least expensive ways to advertise is through your website. It is the Ultimate Advertising Billboard. Creating Banner Ads, for example, can showcase what your business does, or what you have to offer can be place on your website to increase your sales. Often time websites are built only as an Affiliate Marketing site for just that reason. Also the cost to advertise in the newspaper, or in a magazine can be expensive, and your ad will only run a few time before you have to pay again. With a website, your ads can stay up for as long as you like. When someone is using a search engines, an optimized website can drive traffic right to the Banner Ads with just what your customers wants.
Use Your Small Business Website To Gain Leverage Over The Competition – Unlock What’s Inside
Types of Wellness and Fitness Programs
As the broader conceptions of health and wellness have evolved, so too have the typologies of interventions offered by organizations. An early typology offered by several researchers proposed three levels of health programs:Level I: Awareness programs, including newsletters, health fairs, screening sessions, education classes, and other activities that raise individual awareness of the consequences of unhealthy behaviorsLevel II: Specific programs for lifestyle modification, including fitness programs, back exercises, and the like, characterized by active employee involvement in adopting health-promoting behaviorsLevel III: Programs that create environments in which individuals can sustain healthy lifestyles over the long term, including the provision of fitness centers at the workplace, making healthy food available, and removing unhealthy food from the workplace.From these three levels, fourth-generation programs evolved, variously referred to as total health programs, comprehensive health promotion programs, or health and productivity management programs. Johnson & Johnson’s Live for Life program represents one of the earliest comprehensive wellness programs. Three key components of the J&J program are health risk assessment, creative educational units, and physical fitness training. Health risk assessments may include analyzes of stress management, fitness, nutrition, safety, and ergonomics, and the assessments are used to identify the individual’s strengths and weaknesses. In the educational units, a wide variety of media is used to deliver education on such topics as weight management, smoking cessation, women’s health issues, and blood pressure management, among other health-related subjects. In J&J’s physical fitness training, programs are tailored specifically to individual needs. Evaluations of the Live for Life program have indicated positive effects on exercise, health behaviors, and employee work attitudes.Kimberly-Clark Corporation’s Health Management program is also a benchmark comprehensive program, initiated in 1977. The program reflects the company’s culture and its belief that well-informed, healthy employees are happier, safer, more productive, and have better attendance records, and that these factors produce lower health care costs for the organization. Integrated, multidisciplinary teams provide health screening, primary care, exercise programs, nursing care, and employee assistance programs at Kimberly-Clark’s various locations. Fitness facilities include indoor running tracks, Olympic-size pools, nature trails, weights, and aerobic equipment. Preventive and educational services are provided, which include family wellness, nutrition education, CPR training, and sport-specific workshops, among other programs.Health and productivity management programs (HPM) have three basic goals: (1) to provide integrative services that promote employee health or assist with injury, illness, or work-life balance, (2) to increase productivity and morale, and (3) to manage medical benefits, risk management, employee assistance programs, and other services such that they promote health and productivity. Keys to the success of HPM programs include health promotion and wellness staff who serve as models of healthy lifestyles, employee empowerment, and self-responsibility. The distinguishing factor of HPM programs is the tie to the mission of the business and articulation of the links between individual health and business operations.
Networking Your Way Through Six Degrees of Separation the Power of Business Networking
In the early 90s, a film called Six Degrees of Separation built its story around the idea that we are all separated by six degrees from everybody else on the whole planet. Everybody is an open door into another world and knows the people you are looking to meet or companies you want to work with. Everybody is connected on this planet by a trail of only six people, whether you are famous or not. If you find the right people to make the connection with, distance vanishes and the right opportunities will come your way.In thinking about this I decided to look on YouTube to remind myself of the key ideas in this film and whether it really does have any relevance to our business life today. To my surprise and delight, I found a documentary on scientists who have studied and written an algorithm to prove this “network theory, which they worked on for years. It shows that nature has this hidden blue print and structure that connects us all. The scientists mapped it out and tested it on people by taking parcels across the world and asking 27 people to only use their social networks to get the package to a person on the other side of the world. It was amazing how quickly the parcels moved closer to the addressee, who was a scientist working at Harvard University in Boston.This is an idea worth experimenting with in our daily business lives. I apply it in my own business strategy by making my business networks help with word-of-mouth marketing and create the connections and opportunities I seek with particular companies. There is no better example of the power of networks than the latest Web 2.0 social media networks. If you test the theory within your own social circle, you will find very quickly that people have connections that can open doors for you. Many of your connections within your business circle either know each other or have a contact into a client or employer that you may be looking to meet.Looking at our own economy and applying this to our client-building strategy or job search, makes me think that the traditional ways of building businesses and finding jobs is far too slow. In this day and age, you need to be tapping into your personal, social and professional networks, if you want to get faster results. Systematically searching for the right people through your networks, using a plan, will yield faster results every time than a traditional approach of throwing out a blanket of hopeful letters and calls. In human nature, people will always respond faster to people they know than to strangers.You may be asking yourself, “How is that in any way relevant to me?” If you are looking grow your practice or find new opportunities, it is very relevant. My suggestion to you is to take it out and test the theory yourself.Here are six steps to help you in your own Six Degrees experiment:Step 1: Connect into the network hubThe scientists tell us that in every network there is a traceable hub, where the core activity takes place. It is the place where people gather and take information about you back into their world. Even more interesting is that within each hub, you will find the “human hub”, the person with the highest degree of influence and connectivity. They are important people to know and start building relationships with. What they do for a living is irrelevant, their social currency is what you really want to tap into! Identify this person within your networks. This includes your family and friend networks, professional networks, membership organisations, and most importantly your on-line networks. Ask yourself, “Who are the people gathering around me with the most influential links?” Make sure you set up your social media accounts (LinkedIn, Facebook , Inquisix and Twitter) to build your on-line treasure chest.Step 2: Have a networking planKey to getting the results you want is deciding or naming the companies and roles of people you wish to meet through your network, whether at networking events or through your on-line contacts. Then identify a very good reason why they would want to meet you. Human nature is designed to act principally from self-interest, which is driven by the reptilian part of our brains. So people will always unconsciously ask “What’s in this for me?” Give your network and potential contacts a worthwhile reason to want to meet you. Perhaps it’s to share some information, opportunities, save them money or help them use your networks.Following on from that, it is important to have something to share about you that’s of value to them, and sets you apart. Direct them to your website, literature, testimonials or information that you think they would benefit from. Ask them to do you a favour. Most people like doing favours for others and help their own business contacts. It helps cement relationships.Step 3: Authenticity at networking eventsThere is no end of opportunities to attend networking events as we go into the autumn. Networking is not just about getting into a room to break the world record for the largest business card collection. Nor is it a popularity contest on social media. The most valuable asset you can bring to a networking event is your authentic self. Be real, be present, engage and listen to people as you would if you were at a social gathering. And avoid talking about yourself all the time. Ask great questions. They don’t have to be about business. Get to know people, because relationships are built on this. Even if you only meet 3-4 quality contacts and have agreement to follow up and meet, you will have done a great job. Set a goal of having at least 2 meetings come out of a networking event.Step 4: The Follow-UpThe downfall of people’s networking strategy is either poor follow-up, no follow-up or the full-blown sales pitch in an email. Think of your follow-up as a “getting-to-know-you” phase of your relationship. It must happen within 24 hours to reinforce the connection you made. Acknowledge the meeting, the event and create the invitation to connect on LinkedIn, Inquisix or Twitter. You will need to explore which of these ones suits your business needs. And ignoring emails is a poor reflection on your business, so avoid it at all costs. Arrange a follow-up meeting, even if it’s for a coffee to learn more about each other’s business, in anticipation of opportunities down the line. This is always a great starting point.Step 5: The Power of ReciprocityGive without expecting something back demonstrate how powerful reciprocity can be. If you see an opportunity to share some information or introduce a contact to your contacts, “Just Do It.” This is building some credit for reciprocal behaviour from others in the future. I saw this recently when I did a favour for a business contact. In return, an out of the blue opportunity came my way through the person I did the favour for. I was the first person that came to mind. This is the power of reciprocity.Step 6: Build it and they will comePeople often give up before they reach the momentum that makes them a network hub in their own right. They are inconsistent or dismiss people as not being of value. I suggest a rule of thumb is to treat everybody you meet for like your clients, even your “so-called” competition, as they may be a vital link for a joint venture in the future.It’s far too easy to assume people in your network as not worth knowing, because they wouldn’t understand your business of have the right kind of contacts. The business people I have met are very intelligent so give them your time! And don’t be a dabbler by attending networking events, gathering cards, connecting on social media sites and then abandon ship. Use your 20:20 vision. See the value in everybody you meet as a chain in your network and a part of your most valuable asset: your contact database.To truly understand the power of networking, read The Tipping Point by Malcolm Gladwell, who writes brilliantly about Connectors, Mavens and Salespeople. These are the people turning their businesses around, making money and finding great jobs, when the masses are doing things the old way. Be a pioneer in your business or profession and tap in that that rich reservoir. Your best client or the perfect job is only six handshakes away.
A Guide to Help You Pick the Best Air Purifier for Your Loved Ones
Holidays are around the corner. This is the time of year when people start purchasing gifts for their loved ones. If you are going to purchase an air purifier for someone you love, we have some helpful tips for you. If you want to purchase the best unit, you may be able to use this guide to your advantage. Read on to find out more.
1: Set Your Budget
Just like anything you purchase, make sure you have set your budget first. The price of the unit will vary based on a lot of factors, such as the capacity, filter type, features, and brand of the unit. If you don’t have a flexible budget, we suggest that you go for a product that is available to purchase for less than $300.
2: Consider the Needs of the Recipient
Your next move is to consider the needs of your recipient. If you are going to purchase this unit for everyday use, we suggest that you go for a unit that comes with a HEPA filter. On the other hand, if your loved one has a specific need, we suggest that you consider a specialized unit.
For example, if they are more prone to respiratory issues, such as allergies and infections, we suggest that you get a UV purifier for them. The devices are designed to neutralize viruses and bacteria.
3: Think About the Available Space
Another primary factor is to consider the available space in the office or house of the recipient. For example, if they need a general-purpose unit for a small apartment, you may want to consider a filterless unit.
On the other hand, if they have plenty of free space, you may consider a bigger unit that features a higher airflow rating. These units are powerful enough to cover a large face.
4: Consider Extra Features
Lastly, we suggest that you consider additional features that they will just love. For example, some units come with an indicator that turns on when the filter needs to be replaced. This will allow the user to change the filter so that the device continues to work properly.
So, you may want to consider these features before you place your order. These features may not be important to you, but your friend may just be over the moon.
Long story short, we suggest that you consider these four tips if you are going to purchase a gift for your loved one on these holidays. Since the air is full of pollution during winter days, nothing can make a better gift than an air purifier. Therefore, you should consider these tips before looking for an online or physical store to make your purchase decision.
7 Innovative Facets To Boost Your Social Media Strategy
Regardless of newest criticism in the midst of trade and political commentators, social media set of connections linger as one of the most vital and merging internet platforms. Nearly 2.5 billion people are used to networking and it is estimated that the number will rise soon. With the boost in such networks, even the social media services have taken a big jump.
Marketers should depend on more than simply hashtags and emojis to generate the majority of channels such as Snapchat, Facebook and Instagram. The world’s most progressive marketers depend on wide spectrum of social media strategies tailored to communicate a specific worldview that increase brand knowledge, lead new business and amuse followers.
Have a Glance over 7 innovative facets in which you can spectacularly boost your performance by following the strategies of creamy marketers.
1. Build up a multichannel method
With the changing preference among mass public for social media platform, it is difficult to convey which social media network will be the sweetheart of social media marketers. Hence, marketers must understand that they will definitely need to switch to multichannel approach to reach to bulk number of customers.
2. Believe in influencer marketing.
As per the survey done, nearly 95% of marketers who spend in influencer marketing think that it is beneficial. Some leading brands of the world also depend on influencer marketing to reach their target audience. In order to attract the social media user’s attention, your investment in influencer marketing will be prominently advisable.
3. Involve with commenter as swiftly as possible.
Majority of social media platforms depend on algorithms to decide what content is shown outstandingly and what content is bumped off. Instagram and Facebook utilize “involvement” as chief aspect in deciding what content must and must not be shown. Hence, your way to comment and engage the commenter in unique manner will help you in growing your brand sentiment against your target audience.
4. Enlarge reach through similar audiences
You need such strategies where you connect with the users who are simply same as your customer profile. Just upload a list of email addresses allied with your finest customers to platform like Facebook and Facebook will determine other users with matching population. Then you can run ads to attract viewers towards your business page.
5. Evaluate strategy victory through on-platform and on-site dimension
Analytics are wonderful technique to learn if your social strategy is functioning. It is great to measure these policies on-platform as well as on-site performance. You can rely on tool like Google Analytics and get to know whether your social media services will result into meaningful trade solutions.
6. Generate clear and unique brand individuality
Social networks are bustling platforms where users are continuously performing reassessment what they desire and do not wish for inside their feeds. Hence, if you will make an approach that brings out clear and unique brand individuality in royal manner by utilizing blend of multimedia content in social media services then your brand will get compelling identity.
7. Search innovative techniques to amuse people.
You must improve your social presence with such innovative ideas that floodgate of traffic open on your website. These services must be articulated with correct strategy and use of multimedia. You must build a multichannel approach and strategies that exactly increase your brand voice and delight followers.